Presbyterian Senior Living
Online Privacy Policy
If you require any more information or have any questions about our online privacy policy, please feel free to contact us.
Presbyterian Senior Living and our affiliate Sites consider the privacy of our visitors to be extremely important. This privacy policy document describes in detail the types of personal information that is collected and recorded by Presbyterian Senior Living and our affiliate Sites and how we use it.
Log Files
Like many other Websites, Presbyterian Senior Living and our affiliate Sites make use of log files. These files merely log visitors to the site—usually a standard procedure for hosting companies and a part of hosting services’ analytics. The information inside the log files includes Internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track users' movement around the site, and gather demographic information. IP addresses and other such information are not linked to any personally identifiable information.
Cookies and Web Beacons
Presbyterian Senior Living and our affiliate Sites use cookies to store information about visitors' preferences, to record user-specific information on which pages the site visitor accesses or visits, and to personalize or customize our web page content based upon visitors' browser type or other information that the visitor sends via their browser.
Disabling Cookies
Most browsers will allow you to choose which cookies may be placed on your computer. You can find instructions for managing and/or deleting cookies placed on your computer for the following Internet browsers by clicking on the links below:
Internet Explorer
Mozilla Firefox
Safari
Chrome
DoubleClick DART Cookie
Google, as a third-party vendor, uses cookies to serve ads. Google's use of the DART cookie enables it to serve ads to our site's visitors based upon their visit to www.presbyterianseniorliving.org, our affiliate Sites, and other Sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL: http://www.google.com/privacy_ads.html
Call Tracking
Presbyterian Senior Living uses call-tracking technology to help us improve our services and ensure quality communication. Information captured may include caller phone numbers, call duration, and other call details.
Heat Mapping and Website Analytics
To enhance our website experience, we utilize heat mapping tools that help us understand how visitors interact with our pages. This data is collected anonymously and used to improve navigation, content placement, and user experience.
This site uses both the Lucky Orange and Crazy Egg analytics systems as heat mapping tools to help improve usability and user experience. They may record mouse clicks, mouse movements and scrolling activity on this website. Lucky Orange and Crazy Egg do not track this activity on any site that does not use the systems. You can choose to disable the Lucky Orange Service at http://www.luckyorange.com/disable.php and the and Crazy Egg at https://www.crazyegg.com/.
Retargeting and Advertising Policies
Presbyterian Senior Living may use retargeting technologies to display relevant advertisements to users who have previously visited our website. This involves the use of cookies or tracking pixels to serve personalized ads for website visitors. Additionally, we continuously review our advertising policies to ensure compliance with best practices, privacy concerns, and industry regulations.
Further VSA Tool Usage
Presbyterian Senior Living leverages the Further VSA tool to enhance visitor engagement and streamline communication. This tool helps us better understand user interactions and preferences, ensuring that we provide relevant and efficient support.
Resident Bill Pay
Presbyterian Senior Living's Resident Bill Pay (Alacriti Payments) Credit Card Processing system is fully PCI compliant. Our payment system is secured by DigiCert's advanced encryption technology and maintains full PCI compliance—the gold standard for payment security. Every transaction is protected through TLS/SSL certificates that authenticate our identity and encrypt your sensitive information. This ensures your payment data is transmitted through secure channels that meet the strictest industry standards.
We respect and protect the privacy of our users and visitors. This policy governs how we collect, use, share and protect the information that you provide to us through our website(s), and information about you that we acquire from other parties legitimately. The complete privacy and terms of service from alacrity payment systems is at: https://www.alacriti.com/privacy/.
Children's Information
We believe it is important to provide added protection for children online. We encourage parents and guardians to spend time online with their children to observe, participate in and/or monitor and guide their online activity. Presbyterian Senior Living and our affiliate Sites does not knowingly collect any personally identifiable information from children under the age of 13. If a parent or guardian believes that Presbyterian Senior Living and our affiliate Sites has in its database the personally-identifiable information of a child under the age of 13, please contact us immediately (using the contact in the first paragraph) and we will use our best efforts to promptly remove such information from our records.
Additional Sources of Information
Presbyterian Senior Living obtains contact details and other personal information regarding media contacts and influencers from a variety of sources.
Online Donations
When you make a donation online, you may be asked to provide personal and payment information. Presbyterian Senior Living (PSL) is committed to protecting this information and maintaining your trust. Online donations are processed through secure, industry-standard payment services that encrypt and tokenize all card information in accordance with the Payment Card Industry Data Security Standard (PCI DSS) and Payment Application Data Security Standard (PA DSS). Our database and online fundraising systems maintain security controls validated through Service Organization Control (SOC) 1 and SOC 2 audits based on the AICPA Trust Services Principles (Security, Availability, Processing Integrity, Confidentiality, and Privacy).
Access to donor information is limited to trained Mission Support team members who follow strict confidentiality requirements and use secure password protocols. PSL enforces the Minimum Necessary Access Standard and complies with applicable federal and state privacy laws, including HIPAA’s Privacy, Security, and Breach Notification Rules. When vendors handle protected health information (PHI) for fundraising purposes, PSL executes Business Associate Agreements (BAAs) requiring appropriate safeguards and breach notification obligations. Vendors are required to promptly notify PSL of any security incidents and cooperate in meeting applicable legal requirements.
PSL retains donor and resident records only as long as necessary to fulfill the purposes described above or as required by law and securely disposes of personal information through shredding or other secure methods.
Your gift is tax-deductible to the fullest extent of the law.
You remain in full control of your recurring donation, and you are free to change or cancel it at any time. Contact MissionSupport@psl.org to make updates.
Data Protection Rights Clarification
You have rights regarding your personal information, including the right to access, correct, delete, or transfer your data. To exercise these rights, please contact us. We will respond to your request within 30 days and work to fulfill it in accordance with applicable law.
Data Retention Policy
Presbyterian Senior Living retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Different types of data may be kept for varying periods based on purpose, legal obligation, and legitimate business needs.
Legal Basis for Processing
We process your personal information based on one or more of the following legal grounds: your consent, necessity to perform a contract with you, compliance with legal obligations, protection of vital interests, public interest, or our legitimate interests, which do not override your fundamental rights and freedoms.
Privacy Policy Accessibility
This policy is designed to be accessible to all users, including those with disabilities. We follow WCAG guidelines to ensure readability and compatibility with assistive technologies. A simplified summary of key points is available upon request.
Data Processing Inventory
We collect and process several categories of personal information, including contact details, demographic information, payment data, browsing behavior, and communication preferences. Each category is used for specific purposes such as service provision, communication, website optimization, and legal compliance.
Automated Decision Making
We may use automated processes to analyze data and make decisions, such as personalizing website content. However, we do not make decisions with significant effects based solely on automated processing. You have the right to request human intervention for any automated decisions that affect you.
Third-Party Sharing Specifics
We share certain information with trusted third parties who assist us in operating our website, conducting business, or servicing you. These include payment processors, analytics providers, email services, and hosting providers. We share only what is necessary and require these parties to protect your information.
Interactions Covered by this Online Privacy Policy
This privacy policy applies only to our online interactions and is valid for visitors to our Website and the Websites of our affiliates regarding information shared and/or collected there. This policy does not apply to any information that is collected offline or via channels other than this Website.
Donation Platform and Cookie Consent Management
Presbyterian Senior Living uses Fundraise Up, a third-party donation processing platform, to facilitate online donations. To ensure full compliance with GDPR and CCPA privacy regulations, we have implemented Google Tag Manager's Consent Mode on our website. This configuration ensures that non-essential tracking cookies are only set after you have explicitly granted consent through our cookie banner. By default, all non-essential cookies (including analytics, advertising, and personalization cookies) are blocked until you provide your consent preferences. Essential cookies required for donation processing and website functionality are not affected by these consent settings. This proactive approach safeguards your privacy rights and ensures that your cookie preferences are respected throughout your visit to our website.
Consent
By using our Website, you hereby consent to our privacy policy and agree to its terms.
Update
This Privacy Policy was last updated on: Wednesday, April 9th, 2025.
Should we update, amend or make any changes to our online privacy policy, those changes will be posted on this page.
Please refer to the full Notice of Privacy Practices for more details about our data collection and privacy practices.