Online Privacy Policy

Presbyterian Senior Living
Online Privacy Policy

If you require any more information or have any questions about our online privacy policy, please feel free to contact us.

Presbyterian Senior Living and our affiliate Sites consider the privacy of our visitors to be extremely important. This privacy policy document describes in detail the types of personal information that is collected and recorded by Presbyterian Senior Living and our affiliate Sites and how we use it.

Log Files

Like many other Websites, Presbyterian Senior Living and our affiliate Sites make use of log files. These files merely log visitors to the site—usually a standard procedure for hosting companies and a part of hosting services’ analytics. The information inside the log files includes Internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track users' movement around the site, and gather demographic information. IP addresses and other such information are not linked to any personally identifiable information.

Cookies and Web Beacons

Presbyterian Senior Living and our affiliate Sites use cookies to store information about visitors' preferences, to record user-specific information on which pages the site visitor accesses or visits, and to personalize or customize our web page content based upon visitors' browser type or other information that the visitor sends via their browser.

Disabling Cookies

Most browsers will allow you to choose which cookies may be placed on your computer. You can find instructions for managing and/or deleting cookies placed on your computer for the following Internet browsers by clicking on the links below:

Internet Explorer
Mozilla Firefox
Safari
Chrome

DoubleClick DART Cookie

Google, as a third-party vendor, uses cookies to serve ads. Google's use of the DART cookie enables it to serve ads to our site's visitors based upon their visit to www.presbyterianseniorliving.org, our affiliate Sites, and other Sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL: http://www.google.com/privacy_ads.html

Call Tracking

Presbyterian Senior Living uses call-tracking technology to help us improve our services and ensure quality communication. Information captured may include caller phone numbers, call duration, and other call details. 

Heat Mapping and Website Analytics

To enhance our website experience, we utilize heat mapping tools that help us understand how visitors interact with our pages. This data is collected anonymously and used to improve navigation, content placement, and user experience.

This site uses both the Lucky Orange and Crazy Egg analytics systems as heat mapping tools to help improve usability and user experience. They may record mouse clicks, mouse movements and scrolling activity on this website. Lucky Orange and Crazy Egg do not track this activity on any site that does not use the systems. You can choose to disable the Lucky Orange Service at http://www.luckyorange.com/disable.php and the and Crazy Egg at https://www.crazyegg.com/.

Retargeting and Advertising Policies

Presbyterian Senior Living may use retargeting technologies to display relevant advertisements to users who have previously visited our website. This involves the use of cookies or tracking pixels to serve personalized ads for website visitors. Additionally, we continuously review our advertising policies to ensure compliance with best practices, privacy concerns, and industry regulations.

Further VSA Tool Usage

Presbyterian Senior Living leverages the Further VSA tool to enhance visitor engagement and streamline communication. This tool helps us better understand user interactions and preferences, ensuring that we provide relevant and efficient support. 

Resident Bill Pay 

Presbyterian Senior Living's Resident Bill Pay (Alacriti Payments) Credit Card Processing system is fully PCI compliant. Our payment system is secured by DigiCert's advanced encryption technology and maintains full PCI compliance—the gold standard for payment security. Every transaction is protected through TLS/SSL certificates that authenticate our identity and encrypt your sensitive information. This ensures your payment data is transmitted through secure channels that meet the strictest industry standards. 

We respect and protect the privacy of our users and visitors. This policy governs how we collect, use, share and protect the information that you provide to us through our website(s), and information about you that we acquire from other parties legitimately. The complete privacy and terms of service from alacrity payment systems is at: https://www.alacriti.com/privacy/.  

Children's Information

We believe it is important to provide added protection for children online. We encourage parents and guardians to spend time online with their children to observe, participate in and/or monitor and guide their online activity. Presbyterian Senior Living and our affiliate Sites does not knowingly collect any personally identifiable information from children under the age of 13. If a parent or guardian believes that Presbyterian Senior Living and our affiliate Sites has in its database the personally-identifiable information of a child under the age of 13, please contact us immediately (using the contact in the first paragraph) and we will use our best efforts to promptly remove such information from our records.

Additional Sources of Information

Presbyterian Senior Living obtains contact details and other personal information regarding media contacts and influencers from a variety of sources. 

Online Donations

Making donations over the internet usually requires you to provide your personal identifying information and credit card information on a website. Many people have become accustomed to on-line commerce as a time saving and useful convenience. There are a number of practices that can make providing your sensitive credit card information more secure and therefore make you feel more comfortable about using the service. We do process credit card payments for donations on our websites. These transactions are handled through a secure service for protection from fraud and abuse.

Data Protection Rights Clarification

You have rights regarding your personal information, including the right to access, correct, delete, or transfer your data. To exercise these rights, please contact us. We will respond to your request within 30 days and work to fulfill it in accordance with applicable law.

Data Retention Policy

Presbyterian Senior Living retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Different types of data may be kept for varying periods based on purpose, legal obligation, and legitimate business needs.

Legal Basis for Processing

We process your personal information based on one or more of the following legal grounds: your consent, necessity to perform a contract with you, compliance with legal obligations, protection of vital interests, public interest, or our legitimate interests, which do not override your fundamental rights and freedoms.

Privacy Policy Accessibility

This policy is designed to be accessible to all users, including those with disabilities. We follow WCAG guidelines to ensure readability and compatibility with assistive technologies. A simplified summary of key points is available upon request.

Data Processing Inventory

We collect and process several categories of personal information, including contact details, demographic information, payment data, browsing behavior, and communication preferences. Each category is used for specific purposes such as service provision, communication, website optimization, and legal compliance.

Automated Decision Making

We may use automated processes to analyze data and make decisions, such as personalizing website content. However, we do not make decisions with significant effects based solely on automated processing. You have the right to request human intervention for any automated decisions that affect you.

Third-Party Sharing Specifics

We share certain information with trusted third parties who assist us in operating our website, conducting business, or servicing you. These include payment processors, analytics providers, email services, and hosting providers. We share only what is necessary and require these parties to protect your information.

Interactions Covered by this Online Privacy Policy

This privacy policy applies only to our online interactions and is valid for visitors to our Website and the Websites of our affiliates regarding information shared and/or collected there. This policy does not apply to any information that is collected offline or via channels other than this Website.

Consent

By using our Website, you hereby consent to our privacy policy and agree to its terms.

Update

This Privacy Policy was last updated on: Wednesday, April 9th, 2025.

Should we update, amend or make any changes to our online privacy policy, those changes will be posted on this page.

Please refer to the full Notice of Privacy Practices for more details about our data collection and privacy practices.